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Filters as seen on
Lizzo, Madonna, Charlie Puth, Camila Cabello, The Tonight Show Starring Jimmy Fallon, Bella Hadid, Anitta, Chris Pratt, Carpool Karaoke, Alix Earle, The Chainsmokers, Meghan Trainor, Jimmy Kimmel Live, Rita Ora, Minions, Ciara, James Corden, Shay Mitchell, Julie Bowen, Katherine Heigl, Alicia Silverstone, Diplo, and Chrissy Teigen, and more.
Clients
The Power of AR Filters in Marketing: Why Brands Need to Embrace the AR Revolution
The AR revolution has already arrived and brands must adapt to meet the growing demand for AR experiences among consumers. While some brands have recognized the endless potential of AR filters (also known as effects and lenses), others have yet to grasp the concept.
However, with consumer spending on mobile AR expected to reach $4.18 billion by 2024, and an estimated 1.7 billion mobile AR users worldwide by the same year, the time for brands to embrace AR is now.
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effect views
Leading the way in data-driven AR solutions
Emma Sofija is an AR filter creator with over 55 billion views on her effects, making her one of the most successful AR filter creators in the world. She is an expert developer of immersive Augmented Reality experiences for TikTok, Instagram and Snapchat.
She is known for her analytical and data-driven approach to creating AR solutions. Emma Sofija is at the forefront of innovation in the AR industry, and is highly sought-after for her expertise and experience in creating viral filters. She is the creator of the viral filter ”your celebrity twin”.
Coca-Cola - Create Real Magic 2.0 - Christmas 2023
Emma Sofija has been selected for the second time as one of the AI artists to kickstart Coca-Cola's "Create Real Magic 2.0" initiative, which is part of Coca-Cola's 2023 Christmas campaign, "The World Needs More Santas," in partnership with OpenAI and Bain & Company. Emma had the opportunity to create Coca-Cola artwork using DALL-E and have her art displayed in Times Square and Piccadilly Circus.
Coca-Cola - Create Real Magic 2023
Emma Sofija is one of four AI artists selected to kickstart Coca-Cola's "Create Real Magic" initiative, in partnership with OpenAI and Bain & Company. Emma had the opportunity to create Coca-Cola artwork using DALL-E, and have her art displayed in Times Square and Piccadilly Circus (her work can be seen in the Times Square photo and several in the Piccadilly Circus photo below), for press, and as well as on Coca-Cola's social media platforms.
The "Create Real Magic" AI platform is a groundbreaking innovation, combining the powerful AI capabilities of DALL-E and GPT.
30+ billion effect views in 2023
Entertainment AR
Front-Facing AR
World-Facing AR
Shoppable AR
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Portfolio
With a keen eye for design and a knack for creating engaging experiences, Emma Sofija has quickly become known for her unique and captivating AR filters. In her portfolio, you will see a variety of her creations, each showcasing her creativity and technical skills.
