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About Emma Sofija

Emma Sofija is a leader in the field of augmented reality (AR) filters, also known as lenses and effects. Her filters have been viewed over 35 billion times in 2022 alone, making her one of the most successful AR filter creators in the world. 
She is known for her data-driven approach to creating immersive AR experiences, which focuses on driving authentic engagement and awareness. Emma Sofija's goal is to entertain and engage people through the power of augmented reality.

Emma Sofija has a strong track record of creating viral effects, and is the creator of the most googled filter by a creator in 2022, "your celebrity twin". This filter has gained widespread popularity on social media platforms, and was even featured on "The Tonight Show Starring Jimmy Fallon" in an interview with Chris Pratt, showcasing the potential reach and impact of her filters.

In addition to her viral successes, Emma Sofija's filters have also been used by a number of celebrities, including Lizzo, Madonna, Charlie Puth, Camila Cabello, Anitta, The Chainsmokers, Meghan Trainor, Rita Ora, Minions, Ciara, James Corden, Shay Mitchell, Julie Bowen, Katherine Heigl, Alicia Silverstone, Diplo, and Chrissy Teigen.

In recent months, Emma Sofija has worked with major clients such as Adobe and Universal Music Group. Her work has also been featured in leading publications including Business Insider, Vanity Fair, Allure, The Independent, Elite Daily, Glamour, and Harpers Bazaar.

Emma Sofija is always looking to push the boundaries of AR technology, and strives to create filters that are not only engaging, but also valuable and innovative. She creates AR filters for TikTok (Effect House), Instagram (Meta Spark Studio), and Snapchat (Lens Studio), and is also a Snap Lens Network Member.



Computer Science


Graduate Certificate in Digital Marketing


BSc in International Business

Copenhagen Business School

  • Computer Science and Data Science classes.


  • GPA: 4.00/4.00

• Highest GPA entry requirement of any undergraduate program in Denmark.
• Thesis: Digital disruption in the FMCG industry. Grade: 12/12 (A+)

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