About Emma Sofija

Emma Sofija is a creative technologist and a leader in the field of augmented reality (AR) filters, also referred to as lenses and effects. In 2022 alone, her captivating filters amassed over 35 billion views, solidifying her as one of the most successful AR filter creators in the world. Emma Sofija is also the founder of Augmented Equality, a community for women dedicated to augmenting gender equality in the field of Augmented Reality.

Renowned for her data-driven approach, Emma Sofija excels at crafting immersive AR experiences that foster genuine engagement and awareness. Her ultimate goal is to captivate and connect with audiences through the transformative power of augmented reality. Emma's passion for innovation extends beyond AR filters; she is also deeply engaged in artificial intelligence (AI) technologies, such as DALL-E, actively exploring the intersection of art and technology to redefine creative expression and digital interaction.
 

Emma Sofija has a proven track record of creating viral sensations, including the most Googled filter by a creator in 2022, "Your Celebrity Twin." This filter has garnered immense popularity across social media platforms, and even made an appearance on "The Tonight Show Starring Jimmy Fallon" during an interview with Chris Pratt, demonstrating the far-reaching influence of her creations.
  

Countless celebrities have embraced Emma Sofija's filters, including Lizzo, Madonna, Charlie Puth, Camila Cabello, Anitta, The Chainsmokers, Meghan Trainor, Rita Ora, Minions, Ciara, James Corden, Shay Mitchell, Julie Bowen, Katherine Heigl, Alicia Silverstone, Diplo, and Chrissy Teigen. Her recent collaborations feature prominent clients such as Adobe and Universal Music Group, and her work has been highlighted in prestigious publications like Business Insider, Vanity Fair, Allure, The Independent, Elite Daily, Glamour, and Harper's Bazaar.

Constantly pushing the boundaries of AR technology, Emma Sofija aims to create filters that are not only engaging but also valuable and innovative. As a versatile artist, she develops AR filters for TikTok (Effect House), Instagram (Meta Spark Studio), and Snapchat (Lens Studio) and is a Snap Lens Network Member. By working with AI technologies like DALL-E, Emma Sofija continues to explore and expand the horizons of creative expression at the nexus of art and technology.