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  • Emma Sofija

Adobe Max 2022: CoCreate and Insiders program



This year has brought some incredible opportunities, and I am so grateful for each one. One that really stands out is being chosen as both an Adobe Max Insider and CoCreator for #AdobeMax, the world's biggest creativity conference.

As a CoCreator, I had the privilege to work with Adobe and the amazing team at Laundry Service to create two Adobe Max-themed TikTok effects. The Adobe Max CoCreate program brings together artists to create content that is featured on Adobe's social media, websites, merchandise, and more during the conference.

As an Adobe Max Insider, Adobe invited me through TikTok and Golin, along with around 40 other influential creators from around the world, to attend the conference. Over the course of three days, we were able to get an early look at new Adobe products and features, connect with other Insiders, and attend inspiring sessions featuring leading innovators, including Shantanu Narayen, Kadir Nelson, Cristina Mittermeier, Jeff Koons, and Steve Aoki. Kevin Hart made the experience of getting a sneak peek at all the amazing products in development at Adobe even more fun. The conference ended with performances by Steve Aoki and twenty one pilots.

Being a part of Adobe Max was an amazing experience that has already inspired me to incorporate what I learned into my projects, and it was a pleasure to meet so many talented and creative individuals ❤️





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