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AR FILTER CREATOR

Immersive augmented reality experiences that entertain and engage users

Leading the way in data-driven AR solutions

Emma Sofija is an AR filter creator with over 35 billion views on her effects in 2022, making her one of the most successful AR filter creators in the world. She is an expert developer of immersive Augmented Reality experiences for TikTok, Instagram and Snapchat.

She is known for her analytical and data-driven approach to creating AR solutions. Emma Sofija is at the forefront of innovation in the AR industry, and is highly sought-after for her expertise and experience in creating viral filters. She is the creator of the viral filter ”your celebrity twin”.

2022 wrapped

35+ billion

In 2022 Emma Sofija's effects had over 35 billion views.

50+ million

Over 50 million posts were made using her effects.

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What are augmented reality (AR) filters and how are they transforming the way consumers engage with brands?

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Filters and effects aren't just additive on TikTok — sometimes they provide the entire content of a video. Take the one Emma Sofija made earlier this year called "your celebrity twin." You may have seen it or tried it for yourself. The engaging effect was used over 2.5 million times in TikToks with 1.2 billion cumulative views within the two first weeks. Filters and effects are a big business, and those who make them are a fascinating confluence of both influencers and engineers.

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Today, the world is transforming into an intelligent, digitally-enabled mesh of people, things and services. The lines between physical and digital are blurring, and new digital business models are emerging.

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