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Amplify your brand with innovative and viral AR Filters


Filters as seen on

Lizzo, Madonna, Charlie Puth, Camila Cabello, The Tonight Show Starring Jimmy Fallon,  Bella Hadid, Anitta, Chris Pratt, Carpool Karaoke, Alix Earle, The Chainsmokers, Meghan Trainor, Jimmy Kimmel Live, Rita Ora, Minions, Ciara, James Corden, Shay Mitchell, Julie Bowen, Katherine Heigl, Alicia Silverstone, Diplo, and Chrissy Teigen, and more.

Data-Driven Augmented Reality experiences that link Strategy, Technology, and Execution


Where art and technology intertwine to redefine creative expression and digital interaction

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The Power of AR Filters in Marketing: Why Brands Need to Embrace the AR Revolution

The AR revolution has already arrived and brands must adapt to meet the growing demand for AR experiences among consumers. While some brands have recognized the endless potential of AR filters (also known as effects and lenses), others have yet to grasp the concept.

However, with consumer spending on mobile AR expected to reach $4.18 billion by 2024, and an estimated 1.7 billion mobile AR users worldwide by the same year, the time for brands to embrace AR is now.

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effect views

Leading the way in data-driven AR solutions

Emma Sofija is an AR filter creator with over 55 billion views on her effects, making her one of the most successful AR filter creators in the world. She is an expert developer of immersive Augmented Reality experiences for TikTok, Instagram and Snapchat.

She is known for her analytical and data-driven approach to creating AR solutions. Emma Sofija is at the forefront of innovation in the AR industry, and is highly sought-after for her expertise and experience in creating viral filters. She is the creator of the viral filter ”your celebrity twin”.

Coca-Cola - Create Real Magic

Emma Sofija is one of four AI artists selected to kickstart Coca-Cola's "Create Real Magic" initiative, in partnership with OpenAI and Bain & Company. Emma had the opportunity to create Coca-Cola artwork using DALL-E, and have her art displayed in Times Square and Piccadilly Circus (her work can be seen in the Times Square photo and several in the Piccadilly Circus photo below), for press, and as well as on Coca-Cola's social media platforms.
The "Create Real Magic" AI platform is a groundbreaking innovation, combining the powerful AI capabilities of DALL-E and GPT.

Filters and effects aren't just additive on TikTok — sometimes they provide the entire content of a video. Take the one Emma Sofija made earlier this year called "your celebrity twin." You may have seen it or tried it for yourself. The engaging effect was used over 2.5 million times in TikToks with 1.2 billion cumulative views within the two first weeks.
 Filters and effects are a big business, and those who make them are a fascinating confluence of both influencers and engineers.